The "Pirika" app is a social networking service that allows users to share photos of litter they collect, encouraging community involvement in cleanup activities. It visualizes these efforts on a map, allowing users to share information and send gratitude to participants. From 2011 to 2020, over 170 million pieces of litter were collected across 108 countries through Pirika, significantly reducing land-to-ocean plastic waste. While initially aimed at the general public, Pirika is also popular with businesses and municipalities. The app offers paid services for organizations to promote clean-up efforts and gather data on litter, helping to identify specific products and brands commonly found as waste for targeted solutions.
Japan
Pirika is a Japanese start-up company that seeks to overcome the environmental crises through utilizing science and technology
