Asahi YOU US has launched the Sayama Honoka Tumbler in the Forest, a reusable eco-cup made from 55% tea dust from the Sayama tea manufacturing process. This tumbler, which has a slight roasted tea aroma, is part of Asahi’s effort to reduce environmental impact in collaboration with the local community. It will be sold alongside Sayama Green, a sustainable craft beer made with Sayama tea fibers, at Sayama City’s SAYA Market & Café and online at YOU US Mall starting April 2-3. Asahi YOU US aims to promote sustainability and local industry through innovative products under the Upcycle B project.
Japan
Asahi Group is a multinational Fast Moving Consumer Goods companies which manufacture and sell alcohol beverages, soft drink and foods globally. Asahi Group has brewery/soft drink footprints in Asia, Oceania and Europe.
